Connected. 1970-2023

Half a century of evolution as consumers

Connected. 1970-2023 reviews the relationship of Spanish society with energy over the last 50 years. The Ministry for Ecological Transition and the Demographic Challenge (MITECO) has brought together in this exhibition some of the institutional advertising campaigns launched first by the Center for Energy Studies (CEE) and then by its successor, the Institute for Energy Diversification and Saving (IDAE), throughout its history. The exhibition also illustrates how the social perception of energy efficiency has evolved from mere savings to greater awareness of climate change.

The exhibition takes as its starting point the use of fossil fuels and their impact on geopolitical conflicts in the 1970s, and moves towards the progressive implementation of renewable energy sources in Spain, such as hydroelectric, wind, biomass or green hydrogen. A transition that has not yet been completed, and about which there are up to six challenges, including reducing dependence on non-renewable energy or the search for new forms of responsible consumption, which illustrate the photographs of more than twenty artists.

In the exhibition Connected. 1970-2023 only reused, recycled and recyclable materials are used. An exhibition and graphic design by the Madrid Designers Association (DIMAD), developed from cardboard tubes, which has enabled its itinerancy from Matadero Madrid to other cultural spaces.

Several companies such as Actiu, Bioo, Bornay, Bosch, Ciencia Divertida, CITD, Ecoevent, Embassy of the Netherlands in Spain, Fundación Ecolec, HP, Hyundai, Jeanología, Kibuc, Light Humanity, LG, Onyx Solar, Signifiy, Tejas Borja, Bodegas Torres and Wallapop have collaborated in the creation of this traveling exhibition. Additionally, for the exhibition in Ponferrada, Tvitec, LM and Cupa Group have contributed with various exhibits.